11：15—12：15           Session 2

                       The Creation of Jilin Province’s City Images

Speakers:

Eriko Esaka

Director, Nagoya Department of Global Exchange and Development, and the International Design Center

Title: Nagoya’s Promotion Strategy

Du Hongqi

Director, Information Office, People’s Government of Jilin

Title：Colorful Jilin: The Creation of Jilin Province’s Regional Image

Yoram Mitki

President, Institute of Social Science Management, Ruppin Academic Center,Israel

Title：Urban Developments in Cultural and Creative Industries

12：15—12：45         Luncheon

13：00—14：30         Movie Chengdu, I Love You

14：30—15：50         Session 3

Asian Experiences in City Image Creation (II)

Chair：

Zhang Zheng

Assistant to the Chair,  Xinjiang Uighur Autonomous Region

Television Host

Speakers:

Nongpangga

Tourism Promotion Officer, Bangkok Urban Management Bureau

Title: The Construction of Bangkok’s Image as an International City

Yousef S al-Jaberi

Supervisor of Dubai Image promotion

Title：International City’s Image Construction of Dubai

Liu Taige

Singapore Planning Bureau

Title：The Planning and Creating of an Asian City’s Personality

Li Hairong

American outstanding communication scholar

Professor,Michigan State University,USA

Title：The Position of Asian City Branding from the Perspective of American Cities

15：50—16：00         Tea Break

16：00—17：00         Session 4

Exchange of City’s Image Construction Experiences

Chair：

Zhang Zheng

Assistant to the Chair,  Xinjiang Uighur Autonomous Region

Television Host

Speakers:

Mona A Serageldin

Adjunct Professor of Urban Planning, Harvard University Graduate School of Design

Vice-President, Institute for International Urban Development

Title: The European and American Experience of Urban Development

Zhao Yunwei

Deputy Secretary-General, Chinese Association of Urban Planning

Senior City Planner

Title：City Culture and City Competitiveness

Zhang Yong

General Manager, CCTV Futures Advertising Company

Title：Relevant Thoughts on the Communication of the City Image and Tourism

17：00—17：30

Discussion

17：30—17：45

1.      Founding of the Asian City Association

2.      Launching  of Comparative Study on Asian Cities Image Project

17:45 – 20:00           Dinner