10：00-11：00          Session 1

Asian Experiences in City Image Creation (I)

Chair：

Zhang Zheng

Assistant to the Chair,  Xinjiang Uighur Autonomous Region

Television Host

Speakers:

Yun Yeong-seok

Supervisor, Seoul Municipal Government City Marketing Office, Korea

Title：Theory and Practice of Promoting Seoul’s Image

Tan Xiyang

Assistant Chief, Information Office of the Hong Kong Special Administrative Region

Title: The Experience of Hong Kong City Branding

Riuta Tateiwa

Director, Kanazawa Urban Planning Bureau

11：00—11：15         Tea Break