3. 创业必须牢记这两个关键词：“专注”和“极致”

互联网产品成功的关键因素是用户口碑。资源永远有限，对于创业公司尤其如此。只有专注，才能集中所有资源做一件事情，才能把这件事情做到极致；也只有极致，才能从内心深处打动用户，用户才愿意口口相传，就能形成良好的口碑传播效应。

Google和Apple之所以伟大，就是因为拥有专注和极致的这样的基因。创业者从创业开始，如果坚持“专注”和“极致”，才有机会做成一家象Google和Apple一样伟大的公司！

Google的十诫

1. 一切以用户为中心，其他一切纷至沓来 Focus on the user and all else will follow.

2. 把一件事做到极致. It's best to do one thing really, really well.

3. 快比慢好. Fast is better than slow.

4. 网络社会需要民主. Democracy on the web works.

5. 您不一定要在桌子前找答案. You don't need to be at your desk to need an answer.

6. 不做坏事也能赚钱. You can make money without doing evil.

7. 未知的信息总是存在的. There's always more information out there.

8. 对信息的需求无所不在. The need for information crosses all borders.

9. 不穿西装也可以严肃认真. You can be serious without a suit.

10. 仅有优秀是远远不够的. Great just isn't good enough.  

(文/腾讯科技)